It’s what’s outside that counts…
Start the story on the outside. Use a printed envelope as intrigue. Don’t reveal too much. Make it part one of your direct mail sales process. Get them interested and wanting to rip it open.
You don’t need to spend a fortune on custom packaging either. Buy blank bags or boxes and pimp them with colourful branded stickers. Give a gift and personalise for just a few pence.
We’ve also knocked up to 69% off bestselling StarMarque Business Cards. You won’t fail to get noticed with eye-catching spot gloss highlights – they look ace.
All big brands know it’s about being ‘front of mind’. When the customer is ready to buy, you want to be the most recent person that contacted them.
You might be deciding whether to do direct email, eshots, mail drops, adwords, targeted vouchers, point-of-sale, networking or exhibitions. Reality is, you probably need most of that, if not all. It’s the cumulative effect that wins the sale.