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Does Bing Sing for you? |
| Posted by Andy Smith (andy) on Jun 10 2009 at 1:06 PM |
If you haven't seen it yet, try a few searches on http://www.bing.com the new search engine from giants Microsoft.
The first thing you'll notice if you are a hardened Googler is that it looks pretty similar to Google if you discount the background image. The photo will change each day, much like the Google logo seems to these days!
A simple box to type in your search query is what set Google apart from the likes of Yahoo! Excite and those long forgotten portals of yore from the last century. This interface is now the standard for most serious search engines,
The measure that we use to test search engines is relevance of results. No pretty pictures or font colour is going to make up for a shoddy set of results, and Bing isn't letting us down here. A search for Telford Web Design bring us up first in the natural listings. We like this, although the local listings has us down at our old Stafford Park address and the part of Bing that lets you edit this information doesn't seem to be live right now. Bummer.
What is interesting is that I've seen the odd client using Bing already, something that didn't happen with the previous launches of Google-killer search engines like Cuil and Wolfram-Alpha.
MicrosoftAdcenter supplies the pay per click for Bing in an incredibly Google Adwords like manner. We've yet to test their bold claims for better convertion rates and demographic targeting.
Will we swap from Google? Nah. At least not yet.
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