Email Marketing Campaigns
Email newsletters are a great way of getting your marketing message to the desktop of your contacts. They can also be a fantastic way of pissing* off your clients too. There is no doubt that you need to think long and hard about how you go about it, and we have partnered with ConstantContact to provide a system that can do everything you might want, and more. Based in the USA (don’t let that put you off!) the system can handle list management, opt outs and the delivery. The reporting is comprehensive and most importantly, easy to understand.
You can do it yourself if you like, or we can offer a full email creation and do everything for you. Up to you. You can get a free trial of the system here: http://constantcontact.runtimeuk.com
Call us if you need more information: 01952 457392.
4 things you need to do when considering email marketing.
1) Use your own data. If you are buying in data, especially email addresses, you need to be really careful. Our own research shows that email addresses date very quickly, and you get the best results if people have freely given you permission to use their email address
2) Use date related content. In the majority of cases, if the recipient doesn’t do something when they first see the email, they won’t touch it again unless its very special. For best results, have offers that have some sense of urgency about them.
3) Measure results. What excites your clients? What do they like to hear about? By including 3 or 4 subjects in an email an seeing which ones are the most (and least) popular, you can get an idea about what to include and leave out next time.
4) Do it. Don’t keep thinking its a great idea and never quite get round to it. You can get a free trial of the system here: http://constantcontact.runtimeuk.com